Global marketing expertise across multiple sectors

I am a senior marketing, commercial and business leader with nearly 30 years’ international experience, combining professional marketing qualifications with extensive real-world expertise. I hold a CIM Professional Postgraduate Diploma, an MSc in International Business, an LLB in Law, and have completed the Executive Leadership Programme at Saïd Business School, University of Oxford. My career spans senior marketing, product and commercial roles across global organisations and markets. I have extensive experience in demand generation, integrating digital marketing, SEO, paid media, content, brand, product marketing, propositions, customer marketing, sales enablement and lead generation to build pipeline and drive growth. Today, I lead across broader commercial disciplines, giving me practical insight into how marketing connects with sales, product, customers and business strategy. I also have experience applying AI to modern marketing, from content and customer insight to personalisation and campaign optimisation. My tutoring combines academic theory with practical, real-world commercial application.