Learn about marketing through a multi-tiered channel ecosystem

Discover why businesses opt for a channel model and recruit partners. Explore the differing channel ecosystems that exist, how they are structured and how they differ across Europe. Investigate methods of engaging and collaborating with channel partners to drive business for both parties. Examine different types of communicating with your channel partners, what is effective and why and the legalities around GDPR. Learn different ways of incentivising and rewarding your channel partners for their loyalty and efforts. I have over 20 years experience of working in channel marketing at several household name companies