I’m a womenswear design consultant and mentor with over 11 years of experience in the fashion industry

Fashion can feel overwhelming when you’re starting out, especially because there is so much information online but very little clarity on how the industry actually works. My role as a coach is to simplify that journey and give students the structure and confidence they need to move forward. With over 11 years of experience working with global brands such as ASOS, Nasty Gal and Simmi London, I guide students through the real process of building a fashion brand or collection. I teach them how to move from an initial idea to a clear concept, develop commercially viable designs, understand fabrics and construction, and navigate sourcing and production without costly mistakes. My coaching style is practical, honest and supportive.