Students who want to understand the basics of social media, branding, and audience growth

Social Media Marketing: Strategy, Content & Growth is a comprehensive student-level programme designed to take learners from beginner to confident social media marketers with practical, real-world skills. Across up to 48 hours of structured teaching, the course covers the full social media marketing ecosystem, including platform fundamentals, algorithms, brand strategy, audience psychology, content creation, community building, lead generation, sales systems, and performance analytics. Students learn how to plan, create, manage, and optimise social media strategies across major platforms such as Instagram, TikTok, LinkedIn, and YouTube. The course combines strategic theory with hands-on application, ensuring students understand not only what works on social media, but why it works and how to apply it professionally. Learners will develop skills in creating high-performing content, building engaged communities, generating leads and sales, and using data to improve results over time. Designed for aspiring social media marketers, business owners, creators, and students entering the digital marketing industry, this programme reflects current industry standards and best practices. By the end of the course, students will be able to confidently design and execute effective social media marketing strategies, analyse performance, and build sustainable, scalable systems for long-term success.